HappenGuides

Guides to starting a business in the US

Last reviewed . General information, not legal or tax advice.

Starting a business in the US usually means testing an idea, budgeting the startup costs, choosing a structure, registering with your state, getting an EIN, and getting the licenses, permits and tax accounts you need. These guides cover each step, plus state LLC rules, selling channels and specific business types, in plain English with official sources.

Start here

Make it official

Start an LLC in your state

  • How to start an LLC in TexasForm a Texas LLC: file Form 205 with the Secretary of State for $300, name a registered agent, then file with the Comptroller by May 15 each year.
  • How to start an LLC in FloridaForm a Florida LLC on Sunbiz for $125, choose a registered agent who signs, and file the $138.75 annual report between January 1 and May 1.
  • How to start an LLC in CaliforniaForm a California LLC: file Form LLC-1 for $70, file a Statement of Information within 90 days, and plan for the Franchise Tax Board's $800 annual tax.

Taxes

Money

  • How to fund a small businessWays to pay for a new small business: savings, SBA-backed loans and microloans, crowdfunding and investors, plus the truth about small business grants.
  • How to price a product or servicePrice a product or service from real numbers: unit cost, margin, competitor prices and your break-even point, plus the FTC rules on advertising discounts.

Make it and sell it

  • How to find a manufacturer for your productHow to find and vet a manufacturer for a new product: write a spec, compare makers, test samples, check US safety rules, and place a small first order.
  • How to start selling products onlineHow to start selling products online in the US: choose your own store or a marketplace, take payments, collect sales tax, ship on time and follow FTC rules.
  • How to get your first customersPractical ways to win a new business's first customers: start with people you know, go where buyers already are, earn honest reviews and follow email rules.

Selling channels

  • How to sell on EtsyHow to sell on Etsy: the listing, transaction and payment fees from Etsy's own page, a worked example of what you keep, shop setup steps and taxes.
  • How to sell on AmazonHow to sell on Amazon: the Individual and Professional plans, referral fees by category, FBA costs, what registration asks for, and the review rules.
  • How to start a Shopify storeHow to start a Shopify store: plan prices and card rates from Shopify's own pricing page, setup steps, and the sales tax and shipping rules you own.

Guides by business type

  • How to start a food business from home under cottage food lawsHow cottage food laws let you sell some foods made in a home kitchen: allowed foods, labels, registration and sales limits, with Texas as a worked example.
  • How to start a candle businessHow to start a candle business: the federal lead-wick rule, CPSC labeling and the ASTM candle fire safety standards, burn testing, costing and selling.
  • How to start a clothing brandHow to start a clothing brand: the FTC fiber, origin and care label rules, RN numbers, CPSC flammability and children's rules, and planning a first run.
  • How to start a skincare lineHow to start a skincare line: when FDA treats a product as a cosmetic or a drug, what MoCRA requires of small brands, label rules and safe claims.
  • How to start a jewelry businessStart a jewelry business: FTC rules for gold, silver, plated and handmade claims, lab-grown stones, CPSC lead rules for children's jewelry, and pricing.
  • How to start a cleaning businessHow to start a cleaning business: local licenses, liability insurance and bonds, pricing from your own costs, hiring employees or contractors, chemical safety.