Tell SoYou your idea. It builds the brand, gets it made and launches it. You just say yes.
Free to join. Nothing goes live without your yes.
“Jewelry you can wear in the shower”
In short
SoYou is an AI team that turns an idea for a product or a service into a business. Tell it your idea in one sentence. Its AI agents research the market, draft your brand, find a maker, work out the price and prepare the launch. Nothing that spends money, posts or goes live happens without your yes.
SoYou is made by Happen, an AI office for founders who run product and service businesses. It is in beta, and joining the waitlist is free.
Examples
You said“Sunrise yoga in the park before work”
You said“Walking dogs around my neighborhood”
You said“My dad’s mango hot sauce”
You said“Sunscreen with no white cast on brown skin”
You said“Birthday cakes from my home kitchen”
How it works
Step 1Tell SoYou your idea
Jewelry you can wear in the shower
Sunrise yoga in the park before work
Great idea. I’ll size the market, study the competition and draft a launch plan.
Great idea. I’ll size local demand, check other classes and draft a plan.
Researching your market
Today, SoYou will
Launch
SoYou sets up your shop, listings and posts, writes and runs your ads on the budget you pick, and tells you what’s working. Nothing goes live until you say yes.
Your brandSell · Get seen · Run ads · Get booked · Deliver
Plus Nextdoor, Faire wholesale, ClassPass and more.
Three weeks in
Best ad this weekSoYou moved more budget to it.
Reviews
4.95.0★★★★★
from 126 buyersfrom 41 regulars“Wore it surfing, in the shower, at the gym. Still perfect.”
“Best start to my week. I’ve told my whole office.”
SoYou replies to every review for you.
Your socials
9 posts ready for next week.
SoYou suggests
Restock the hoops. 38 left, selling 6 a day. Add a Sunday class. Saturday has been full three weeks running.Same maker, same price. Arrives in 9 days.
Same park, same permit. 12 more spots.
Reorder 200Add Sunday 7amWhy SoYou
The old way
With SoYou
Who it’s for
Something to sell or something to offer. Food, beauty, home, pets, fashion, fitness, lessons, local services and more.
Questions
A team of AI agents for research, design, sourcing, money and marketing, led by one you chat with.
Never without your yes. And it never holds your money.
No. An idea is enough.
Both. A jewelry line or a yoga class.
Anyone with an idea and no business yet, and founders who want a whole team without hiring one. SoYou works for products, such as food, beauty, home goods or jewelry, and for services, such as classes, lessons, dog walking or home cleaning. You need no business experience: one sentence about your idea is enough to start.
SoYou is in beta, and joining the waitlist is free. Happen is currently offered on a trial, and you are told any price before anything is charged. It takes a platform fee on sales made through channels it set up or manages for you: you see the rate before you agree, and it is never charged on past sales.
Doing it yourself means weeks of research, a designer, a photographer, a web person and dozens of factory emails. With SoYou, one AI team does that work: research, brand, maker, price and launch. Spending money, posting, sending messages, publishing and changing prices are shown to you as proposals, and happen only after you approve them.
Connected accounts are read-only unless you approve an action, and you can disconnect any of them at any time. Sign-in tokens for accounts you connect are managed by Nango, our connection provider, and are never given to AI agents. Any API key Happen stores is encrypted (AES-256-GCM) before it is written. The Privacy Policy has the details.
No. Payments you take through Happen settle in your own Stripe account; Happen never holds the money. Money moves only between your own accounts and the people you pay, such as your ad account or your maker. Nothing that costs money happens without your yes.
SoYou is made by Happen, an AI office for founders who run product and service businesses. You get an AI team that works from your business: the accounts you choose to connect, and what you tell it. Your AI team acts only through proposals you approve for anything consequential.
Type it in one sentence. Join the beta and SoYou starts from there.
“Matcha that tastes like dessert”